Skin So Bright Face Serum - Hyaluronic Acid & Collagen Facial Serum

Founded in 2002 in London, England; the W7 brand was created to provide everyone with access to high quality and on-trend colour cosmetics at affordable prices. The cruelty-free Brand’s tagline of “Who Will You Be Today?” encourages experimentation and self-expression with no limitations. W7 is inclusive and open to all – from beginners and teens, to adults and makeup geeks!

W7 products are 100% cruelty free. None of our products are tested on animals. Some of our best sellers include the Mighty Mattes Eyeshadow Palette, Banana Dreams Loose Face Powder, Peachy Clean Makeup Remover and Cleansing Balm, and the Lift & Sculpt Cream Contour Palette.

The Mighty Mattes Eyeshadow Palette is a high-quality, highly pigmented eyeshadow palette suitable for all skin tones. Our Banana Dreams Loose Face Powder is a yellow setting powder designed to help lock in moisture for long-lasting dewy looking skin. The Peachy Clean Makeup Remover and Cleansing Balm is a peach-scented emulsifying cleanser that removes impurities and makeup. The Lift & Sculpt Cream Contour Palette contains 6 professional and long-lasting cream formulas perfect for transitioning base shades, setting foundation, concealer and other liquid makeup, and easy and effective contour application.

Our products have received positive customer reviews, with an average rating of 4.3 out of 5 stars. The W7 brand prides itself on providing professional quality cosmetics that are safe on sensitive skin and ideal for women and teens of all ages. Our skincare products are designed in London by professionals and are vegan-friendly & 100% cruelty free. None of our products are tested on animals.

Our hydrating and rejuvenating serum contains hyaluronic acid, which helps increase surface & deep skin hydration, and collagen to encourage skin renewal for a plumper, firmer, and more youthful appearance. It also contains Arbutin to help fade away hyperpigmentation and even out skin tone. This moisturizing serum can be applied after a toner by evenly distributing 2-3 drops to the face and neck, and gently patting/tapping with the fingertips to allow the serum to absorb into the skin naturally without rubbing it in.

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